How to apply your CliftonStrengths to Marketing.

To learn your CliftonStrengths, take the assessment here.

Achiever

Stick to one or two social media channels and go all out. Learn everything you can about the platform and find equally driven people in that space to collaborate with.

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Adaptability

Think like a journalist and create content and posts on the fly in response to whatever's happening in your industry. 

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Arranger

Create an organizational system to manage your content and share that system with others. Highlight your ability to multitask and manage large projects.

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Command

You are natural at sales, use calls to action often in your content. Use pre-recorded video and plan out your persuasive message.

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Competition

Run regular competitions on your social sites and learn as much as you can about analytics so you can continually improve your stats.

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Consistency

Develop a set strategy for posting and stick to it. Focus on organic growth and quality content. Learn SEO.

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Deliberative

Give advice regularly. Mange your own accounts and carefully consider every piece of content before posting.

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Discipline

Check stats and insights regularly to ensure you're getting results. Develop and use a content calendar.

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Focus

Write down your business goals and create a content calendar that methodically reaches that goal.

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Harmony

Manage an online group or message board and contribute to well-moderated groups of people who will appreciate and value your insights.

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Includer

Identify emerging voices and share their posts with your audience. Engage regularly in comments of diverse voices.

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Input

Share the information you collect. Take courses and read books on marketing to implement new strategies.

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Learner

Keep your social media time minimal so you can focus on learning. Teach what you know and create online courses over these subjects.

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Positivity

You will shine in live video. Inspiring quotes will also go a long way on social media.

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Responsibility

Run live trainings and courses. Hire virtual assistants to handle the simple tasks so that you can take a more active role in your marketing.

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Self-Assurance

Live video and influencer culture will be your bread and butter. Motivate others by sharing your story.

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Strategic

Take time to create a detailed content calendar and social strategy. Trust your instincts and change strategy accordingly.

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Activator

Never try and adopt someone else's strategy. Your process IS THE RIGHT WAY. Keep track of all the content you create. Use a checklist and keep track of your ideas.

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Analytical

Show and discuss your expertise. Connect with other experts in your field and open conversations about research and data.

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Belief

Share your values and beliefs through quotes regularly on social.

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Communication

Tell stories through social media posts. Check insights regularly to see what method of delivery is most engaging.

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Connectedness

Focus on sharing valuable content with others and reposting from quality accounts. 

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Context

Create posts that tell the history of your industry and are educational. 

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Developer

Focus on educating and coaching your audience. Share helpful information.

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Empathy

Share your emotions in your posts. Comment on other's posts. Manage an online group of your ideal clients.

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Futuristic

Develop an email list where you can discuss your predictions and ideas for your industry.

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Ideation

Avoid content calendars and create new posts on a consistent basis. Regularly use questions and polls to engage your followers.

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Individualization

Follow successful people online and learn from their methods. Build 1:1 connections.

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Intellection

Consider a blog over social media. Join mailing lists from people you admire and consider "big thinkers."

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Maximizer

Become an active and leading voice in your field. Focus your marketing on your greatest talents.

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Relator

Create a podcast with a co-worker or friend. Highlight the work of others in your social feeds.

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Restorative

Invite your followers to ask you questions. Address your customers pain points through social posts and blogging. Support non-profit causes and events.

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Significance

Write articles that showcase your expertise. Share your opinions relevant to your field in social posts.

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Woo

Regularly connect with others online. Focus on growing your network. You will excel at video, use it often.

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Want to develop a marketing strategy based on your full 34 Strengths? Let's work together!